حل تمامی مسائل فصل ششم کتاب زنجیره تامین چوپرا (ویرایش سوم)

حل المسائل فصل ششم کتاب زنجیره تامین چوپرا (ویرایش سوم)، فایل ورد + اکسل

عنوان فصل:

Network Design in an Uncertain Environment

نمونه پاسخ سوال ۱:

Using a decision tree to analyze this decision reveals a dominant answer. Not only does outsourcing to Molectron result in a higher expected incremental profit, but also in every possible outcome, the Molectron option results in a higher profit. Therefore, according to the financial analysis, no matter what the risk tolerance of the management at Moon, they should choose to outsource rather than to increase their own facility.

There are other factors that could play into this decision, however, which are harder to quantify. Two are particularly important: the performance of Molectron and the strategic decision regarding where Moon should focus its efforts. It’s possible that Molectron’s quality and delivery performance would be worse than if Moon made the machines themselves. If this is the case, it could counter the financial advantage Moletron presents. Secondly, building the additional plant may increase Moon’s manufacturing competence and this may be a key to their success down the road. Conversely, the new plant could distract Moon from other aspects of their business making outsourcing more attractive. All these factors should be considered when making the decision.

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